To become a successful online store operator, you need to master a series of skills and knowledge.

Here are some entry-level suggestions:

1. Learn the basics of e-commerce: Understand the basic concepts of e-commerce, market rules, sales processes, logistics management and other aspects. Understand the target market: Understand the target customer group of the products or services you sell, their needs, behaviors and preferences.

2. Platform selection: The current mainstream e-commerce platforms in China are: Taobao, Tmall, JD.com, Pinduoduo, Xiaohongshu, Douyin and Kuaishou.

3. Product management: Choose products suitable for online sales, formulate reasonable pricing strategies, optimize product pages, manage inventory, etc.

4. Marketing strategy: Use the marketing tools of various e-commerce platforms to formulate a marketing strategy suitable for yourself to increase product visibility and sales.

5. Customer service: Respond to customer inquiries, complaints and other issues in a timely manner, improve customer satisfaction, and maintain good customer relationships.

6. Data analysis: Pay attention to sales data, analyze customer behavior and market trends, and continuously optimize products and marketing strategies.

7. Learn from competitors: Pay attention to competitors' products, prices, marketing strategies, etc., and continuously improve your own online store operations.

Employment direction after learning e-commerce: major e-commerce platform companies, self-media companies and traditional enterprises, engaged in network marketing, e-commerce planning and operation, online store operation and management, self-media marketing, e-commerce data analysis, online store art design and other work, the employment prospects are very broad.