一、要做好店铺人群定位
现在做电商,粉丝营销是重点之一,要想吸引更多粉丝,就要做好人群定位。例如产品面向大学生,那么就要知道他们常用哪些平台,然后到这些平台宣传。
二、利用活动为店铺引流
开店初期店铺流量都是会比较少的,拼多多运营就要考虑做推广了。因为商品缺少销量和评价,不适宜用直通车推广,而活动对于新店引流是必不可少的。
三、要懂得维护商品评价
拼多多商品评价是会影响买家的购买意愿的,所以就要懂得去维护好商品评价,特别是在活动之后。例如在老顾客购买时,让他们尽可能多的写好评,并附上买家秀。
四、要保证商品质量及发货效率
商品的质量是店铺长久生存下去的根本,一定要认真检查商品的质量。避免一点小问题为店铺带来更多的售后问题。还需要监督好发货速度及物流更新情况,必要时及时更换物流公司。
五、督促客服做好售后工作
这是买家购物的最后一步,售后服务做得好,能为店铺带来更多回头客,做得差就会导致店铺流量下滑严重。这里最主要抓好客服的回复,要及时解决买家的问题;遇到差评也要第一时间处理。
1. Do a good job of positioning the store's crowd
Nowadays, fan marketing is one of the key points in e-commerce. If you want to attract more fans, you must do a good job of positioning the crowd. For example, if the product is aimed at college students, you must know which platforms they often use, and then promote it on these platforms.
2. Use activities to attract traffic to the store
In the early stage of opening a store, the store traffic will be relatively small, and Pinduoduo operation must consider promotion. Because the product lacks sales and reviews, it is not suitable to use through train promotion, and activities are essential for attracting traffic to new stores.
3. Know how to maintain product reviews
Pinduoduo product reviews will affect buyers' willingness to buy, so you must know how to maintain product reviews, especially after the event. For example, when old customers buy, let them write as many good reviews as possible and attach buyer shows.
4. Ensure product quality and delivery efficiency
The quality of the product is the foundation for the long-term survival of the store, and you must carefully check the quality of the product. Avoid small problems that bring more after-sales problems to the store. It is also necessary to monitor the delivery speed and logistics updates, and change the logistics company in time when necessary.
Five, urge customer service to do a good job of after-sales work
This is the last step for buyers to shop. Good after-sales service can bring more repeat customers to the store, while poor after-sales service will cause a serious decline in store traffic. The most important thing here is to grasp the customer service's response and solve the buyer's problems in a timely manner; if you encounter bad reviews, you must deal with them as soon as possible.