1. Preliminary preparation and basic procedures

A computer, an ID card of a person over 18 years old, and a bank card. Register a Taobao account on Taobao. Open the Taobao homepage. There is an account login in the upper left corner or a little lower in the upper right corner of Taobao. Log in and click the seller center in the upper right corner, and click I want to open a store. Click Personal Store for authentication

After completing the Alipay real-name authentication operation, click to return to the [Free Store Opening] page, and you can perform the [Taobao Store Opening Authentication] operation. After clicking [Immediate Authentication], you will enter the [Taobao Identity Authentication] page. Please click [Immediate Authentication] on the page. After clicking [Immediate Authentication], enter the [Taobao Identity Authentication Information] page and follow the prompts on the page.

2. Basic Fees

You need to pay a security deposit of 1,000 yuan in the early stage of opening a Taobao store, which can be refunded to you at any time when you do not open a store. Another way is to open a 30 yuan deposit for one year, which has the same effect as the 1,000 yuan deposit, but the 30 yuan deposit is non-refundable and is paid once a year. If the store is opened, the main cost of a prosperous store is 50 yuan per month. If your reputation is below 1 diamond in the early stage, then your prosperous store is free. After you upgrade to one diamond, you will be charged a monthly fee of 50 yuan. You can do simple decoration of the store yourself, which is free. If you want to do something special, you must pay someone to do it.

Three, operation issues

It is how to operate a Taobao store, specifically: who to sell to, how to attract traffic, how to realize data and ranking, how to achieve transactions. This is the ultimate question and the core issue of Taobao stores. It is more than 60% important in the entire process. This question is also the focus of my answer today. The detailed development of these three questions actually covers almost all the questions that new and old operators have about opening Taobao stores. The high cost of attracting traffic, serious product homogeneity, vicious competition among peers, small sellers are struggling to survive, and more than 95% are struggling on the death line!!! It is no longer an era where you can make money by just following someone for a few days of training and doing a drop shipping.

Fourth, purchasing

For novice friends, the source of goods and selection of styles should first solve the problem of whether there is a problem, and then solve the problem of quality. The realistic path for novices is to solve the source of goods through some more mature supply channels, rather than choosing offline sources of goods by themselves. Offline sources of goods have a relatively high professional threshold, and both the style and material test a person's professional ability. Secondly, offline sources of goods need to solve the problem of hoarding and even warehouse management, which requires greater financial support, and most people do not have this ability. As for the in-depth selection of styles suitable for veterans, I also provide some thoughts later.

There are still many merchants opening stores on Taobao. If you decide to open a store on Taobao, you still need to master many skills. First of all, there are many things to pay attention to when opening a store on Taobao, and secondly, you need to master some skills in Taobao store operations.