An e-commerce operations director should have the following abilities: First, from a macro perspective:

1. Planning ability: First of all, you need to be sensitive to business, otherwise you cannot clearly define your market positioning. This is the soul. Product line construction, marketing promotion, website UI and user membership rules are all based on this.

2. Product planning ability: Familiar with the mainstream B2C online store system and process, have product planning experience, and have personal insights and practical experience in the website's section settings, interface, orders, membership, products and other subsystems.

3. Cost awareness and monitoring ability: For B2C websites, the main operating entities are products, customers and websites. The operations director must have a keen market awareness, what products to focus on, promotional products, volume products and profit products, and be able to monitor operating costs to achieve overall profit margin control

4. Marketing promotion: After the website is built and the product line is planned, the website needs to be up and running, and the focus is on promotion. Knowing who the customers are, in which channels, how to reach them, and what methods are low-cost, the operations director will always have some market resources, which is "dry goods".

5. Data analysis ability: result-oriented, data tells us the most real side, and data can guide us to improve. Secondly, from the perspective of professional quality: 1. A "pragmatic mentality" with strong stress resistance. The prospects are bright, but the road is difficult. Without a mentality of fighting a protracted war, it is easy to become a hurried passerby. There are too many such gorgeous passings. 2. A tolerant heart: Putting aside the so-called regular army that makes a lot of noise, the B2C or Taobao crown that really makes money quietly has the strongest goal orientation and market awareness, and the cooperation of small teams is also the best. But don't forget that most of these main forces are born in the 80s or even the 90s. They have their own opinions and care about their own voices. A big responsibility of an operations director is to create a passionate and creative atmosphere for them. How tolerant you are to them will give you unexpected rewards. 3. Management ability: There is no square without rules. The atmosphere is tolerant, but discipline also needs to be strict. Focusing on goals and organizational structure, setting reasonable middle-level authority, setting reasonable low-level employee mobility, and setting reasonable incentive mechanisms are also one of the main responsibilities of the operations director. 4. A heart that pays attention to "everything, big or small". This does not mean that you have no authorization or that you are very worried. Details determine success or failure. Paying attention without interfering is also critical. In summary: As the axis of B2C operations, the operations director is indispensable for goal setting and guidance, team management and motivation, and personal personality and charm. Personally, I think market-oriented people are more suitable for this position. Finally, the director must have the following strategic capabilities, which are very important. 1. Vision matching: As the director of an e-commerce company, your vision must be broader than that of other people in the team. In the era of mobile Internet, cross-border robbery has become a high-probability event, and many companies are killed by their peers. Typical examples are WeChat and SMS, Yu'ebao and banks, etc. 2. Pattern matching: Companies, like individuals, have their own patterns, and it is important to focus on where to look. The pattern determines the speed and scale of a company's development, which will be discussed in detail later. 3. Ability matching: communication skills, analytical skills, planning skills, management skills, etc. These abilities do not necessarily have to be very good, just match them.