1. Tmall agent operation means that a third-party company will help you sell your products and brands on Tmall;

2. This is divided into full package and half package. Full package means that everything is outsourced. The entire product, brand, sales, and network operation are completely outsourced to a third-party company, and the enterprise is only responsible for production. At present, there are many good operations in this area. The companies are not familiar with the Internet and are unwilling to build their own teams. Under the premise that there are suitable companies willing to cooperate, it can be considered; half package means that the products and brands are outsourced to a third-party company to open and manage the Tmall store until the Tmall store opens. All expenses are borne by the company, and the advertising fees are also responsible for themselves. The third-party company uniformly arranges customer service to be responsible for docking. The production, receipt and delivery are all the responsibility of the company. This type of enterprise is currently the most common and has the most serious problems. Most companies spend hundreds of thousands of dollars in the end, just to open a Tmall store, and there is no sales result, because the third-party company, especially the customer service, docks many products and industries, is not particularly professional in the company's products, and is even less likely to be a full-time customer service.

3. Tmall agent operation is also controversial, with many lawsuits and disputes.

4. In summary, from the long-term perspective of the enterprise, you can choose to cooperate with full package or self-operation. The risk of half package operation is very high, and the specific situation of each enterprise is based on the specific situation. The above information is a comprehensive suggestion given by my personal experience in the Internet industry for many years and user feedback, for reference only.