1、选择商品
淘宝竞争白热化,选择优质商品。
提示:选品一定要没有任何质量问题,为你后期的评价做好基础。
2、上架新品
产品时刻保持更新,给顾客新鲜感。
3、测试款式(对于非标品来说)
通过一周生意参谋的数据,来看新品的默认收藏和加购的数量。
4、做单
初期选品和上新测款结束以后,明白自己要做些评价来提高商品的竞争力。
5、推广
当商品已经有有20-30个攻心评价和优质晒图,有一定的内功基础,可以考虑推广。
6、转化
根据单品的访客去计算要操作的单量,维护转化率,转化率维护在行业均值之上。
7、维护 当新品会渐渐出现评价,可以给中差评的买家联系改掉评价,也可以发返现券,让买家主动晒图+追评。
8、分支
任何商品都有销售周期,产品不可能一直卖的很好。
9、交心 平时一定要注意维护老客户,加客户群,加微信。因为老客户的维护成本相对低,而且当你遇到问题时候能帮你的一般是老客户,上新做促销让老客户可以不断下单提升老客转化率
1. Choose products
Taobao competition is fierce, choose high-quality products.
Tip: The products you choose must not have any quality problems, so as to lay a good foundation for your later evaluation.
2. List new products
The products are always updated to give customers a sense of freshness.
3. Test styles (for non-standard products)
Look at the default collection and add-to-cart numbers of new products through the data of Business Advisor for one week.
4. Make orders
After the initial product selection and new test styles are completed, you should understand that you need to make some evaluations to improve the competitiveness of the products.
5. Promotion
When the product already has 20-30 heart-warming evaluations and high-quality photos, and has a certain internal foundation, you can consider promotion.
6. Conversion
Calculate the number of orders to be operated based on the visitors of the single product, maintain the conversion rate, and maintain the conversion rate above the industry average.
7. Maintenance When new products will gradually receive reviews, you can contact buyers with medium or bad reviews to change their reviews, or send cashback coupons to encourage buyers to take the initiative to post pictures and follow up reviews.
8. Branching
Any product has a sales cycle, and it is impossible for a product to sell well all the time.
9. Heart-to-heart communication You must pay attention to maintaining old customers, adding customer groups, and adding WeChat. Because the maintenance cost of old customers is relatively low, and when you encounter problems, the ones who can help you are usually old customers. New products are promoted so that old customers can continue to place orders to increase the conversion rate of old customers