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Taobao Special Edition Operation Skills?

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在导航栏中,商品类涵盖女装、食品、数码等16个品类,首页除了有“9.9元购”板块之外,还设有“限时抢购”、“超值优选”、等板块,囊括的价格不等。

目前,顾客可通过支付宝和手淘实现快速或者用号码注册成为淘宝特价版用户。

能加入的人主要有这些方面的条件:

一是产品的成本,

二是快递成本,

三是员工。快递成本,也只有江浙,广东一带,才具有更大的优势。

1公斤内3.5元以下的成本。这些都是运营的重要因素。特价版和原版可以分别从不同的角度来分析:

一、显然想把流失去往pdd的商家再拉回来。我们可以看到重点宣传的9.9包邮。所以,这也是在吸引低价的顾客,毕竟被抢走的顾客也不少。

二、进来看到的是衣食住行类别的,并能集中看到低价商品,所以,有这些产品需要的用户可以去下载能够选到直邮便宜的产品。

如今逻辑是找对应的人群,这就使得早年低价爆款的时代就没了,变得分散而在特价版里,打造爆款再度成为大家的目标。因此想要打造畅销款的商家们就可以把目标放到这个上面了,看看自己的产品有没有达到这个版本的要求了

当然目前这个版本还是邀请制的,直邮获得邀请的这部分商家才可以加入到平台中来。

三、采用了分享的方式来引导顾客。目前是不收取费用的,加入是不花钱的!但是也不少所有的人都可以参加。

四、想提高通过的概率要做到:

了解清楚加入的规定后,再提交报名资料,确保新的真实,按要求每个报名字段。不过后,根据反馈的理由改了之后再交,不要重复提交没修改的资料,这样是过不了的,建议改的时候就一次性的改完。

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In the navigation bar, the merchandise category covers 16 categories including women's clothing, food, digital products, etc. In addition to the "9.9 yuan purchase" section on the homepage, there are also "limited time purchase", "super value selection" and other sections, covering different prices.

Currently, customers can quickly register as Taobao Special Edition users through Alipay and Taobao Mobile or use their numbers.

Those who can join mainly have the following conditions:

First, the cost of the product,

Second, the cost of express delivery,

Third, the employees. The express delivery cost is only in Jiangsu, Zhejiang, and Guangdong, which has a greater advantage.

The cost is less than 3.5 yuan within 1 kilogram. These are all important factors in operation. The special edition and the original version can be analyzed from different angles:

First, it is obvious that they want to pull back the merchants who have lost to PDD. We can see the 9.9 free shipping that is promoted. Therefore, this is also to attract low-price customers, after all, there are many customers who have been snatched away.

Second, you can see the categories of food, clothing, housing and transportation, and you can see low-priced products in a concentrated manner. Therefore, users who need these products can download and choose cheap direct mail products.

Now the logic is to find the corresponding group of people, which makes the era of low-priced hot products in the early years gone, and become scattered. In the special edition, creating hot products has once again become everyone's goal. Therefore, merchants who want to create best-selling products can set their goals on this and see if their products meet the requirements of this version.

Of course, this version is still an invitation system. Only those merchants who are invited by direct mail can join the platform.

Third, the sharing method is used to guide customers. At present, there is no charge, and joining is free! But there are also many people who can participate.

Fourth, if you want to increase the probability of passing, you must do the following:

After understanding the regulations for joining, submit the registration information to ensure that the new information is true and follow the requirements for each registration field. However, please revise the information based on the feedback and then submit it again. Do not submit the unchanged information repeatedly, as this will not pass the exam. It is recommended that you revise all the information at once.

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