Taobao operation and promotion are often most concerned about the following key points:

1. **Traffic acquisition**: For Taobao stores, traffic is crucial. Stores need to attract potential customers through various channels (such as search engines, social media, affiliate advertising, etc.) to increase the exposure of the store.

2. **Conversion rate**: Traffic is only the first step. How to convert traffic into actual sales orders is the key to Taobao store operations. Optimizing product descriptions, pictures, prices, store layout, etc. are all for improving conversion rates.

3. **Customer stickiness**: Increasing customer repeat purchase rates and improving customer satisfaction are important factors in improving the long-term profitability of stores. Therefore, stores need to focus on how to improve customer loyalty through high-quality services and reasonable promotional activities.

4. **Brand building**: With the intensification of market competition, brand building has also become an important part of Taobao store operations. Build brand loyalty by creating a store image, maintaining store reputation, and providing a consistent customer experience.

5. **Data analysis**: Data analysis can help stores understand market trends, consumer behavior, product performance, etc., so as to make more targeted operational decisions.

6. **Cost control**: Reasonable control of promotion costs to ensure that every penny invested can bring corresponding returns is the key to improving store profitability.

7. **Platform rules**: The rules of the Taobao platform often change, and stores need to understand and adapt to these changes in a timely manner to avoid being punished for illegal operations.

8. **Competitor analysis**: Understanding the dynamics of competitors and analyzing their strengths and weaknesses can help stores find their own market positioning and differentiation strategies.

The operation and promotion of Taobao stores is a systematic project that requires comprehensive consideration of many factors and continuous adjustment of strategies to adapt to market changes.