1. Display

Only with weight can there be more display opportunities. The weight of a new store in the early stage can be obtained through the keywords in the product title, or through gifts, consumer protection services, etc. When choosing keywords, it is necessary to allow consumers to search for their keywords. If you are in a hot-selling industry, try not to choose industry big words, because the way to display ranking searches is defined by the comprehensive operation capabilities of the goods.

By searching for precise keywords to purchase goods, the store can be improved in natural traffic, and the display will also be at the forefront.

2. Click-through rate

Display is just to let more consumers see the goods in their own stores. Whether they can click to enter the product details page for viewing depends on the main picture. The content of the main picture must clearly show the content of the product, and display the selling points and characteristics, so that it will be attractive. In addition, high-quality main pictures can obtain accurate traffic that you guess you like, which will increase the traffic and conversion rate of the store.

3. Promotion

In the absence of basic sales and reviews, it is not recommended that new stores directly promote through Taobao Express and other methods, otherwise it will only waste resources and will not achieve good promotion results.

It is recommended that merchants can obtain basic sales through QQ, Weibo, WeChat, Taobao, etc. in the early stage of new stores and new products, and then obtain traffic through paid promotion and participation in activities.

How to operate

1. Product selection: The first step in operating a Taobao online store is product selection. The choice of goods is very important. If the goods are not selected well, don’t talk about making money. It’s a good thing not to lose money. When selecting products, you must choose products with high demand, low competition, low investment, and low requirements.

2. After selecting the goods, you need to follow up at any time to prepare for the listing of the goods. Before the goods are listed, you need to write titles, make short videos, design product drawings, design product details pages, define product prices, and plan product marketing activities.

3. Taobao store decoration: After the preparation work is done, you can start the decoration. Taobao store decoration includes mobile terminal, PC terminal (Taobao computer version decoration and wireless terminal decoration), poster and event page design. However, merchants should understand that wireless terminal decoration is the top priority, and it is okay to decorate the PC terminal or not.

4. Product promotion: A newly opened online store has little traffic. We need to obtain traffic and orders through promotion methods, including paid and promotion.

5. Store analysis and processing: The style positioning, traffic analysis, and title analysis of the online store are all things that merchants need to focus on. If the store style is not well positioned, it will seriously cause low inquiry conversion rate, decreased transaction volume, and few store visitors.