1. The store's reputation level must reach one diamond, which is a hard indicator for opening. If it does not meet the requirements, it cannot be opened.

2. The number of Weitao fans must meet the requirements. The number of Weitao fans required in different industries is different, but the minimum is more than 30,000.

3. Have a certain ability to operate old customers. The main assessment is the repeat purchase rate of old customers, and the specific requirements are not digitized.

4. The number of products corresponding to the main categories of the store. Taobao stores advocate small and beautiful, so the store products should not be too many or too messy. The specific assessment indicators have not been announced.

5. The store products have a certain sales volume. There is no fixed indicator for store sales. As long as you sell more, do franchise, and do more old customer operations to meet the requirements, it is very simple.

Basically, you can open Taobao live broadcast if you meet the above requirements, but opening Taobao live broadcast is just the beginning of Taobao live broadcast drainage. If you want to attract more fans and bring conversions, you still need some live broadcast skills.

Interact more with fans in the Taobao live broadcast room. Fan interaction is the soul of live broadcasting. The anchor should continue to learn live broadcasting skills, deepen the connection with fans, and generate interesting interactions. The most effective interaction is to give back to customers through red envelopes, coupons, and lucky draws.

Continuously optimize the content of Taobao Live to make your live broadcast room active. At the same time, you should also analyze the data and observe the products with the highest sales. Understand what fans want to know from Taobao Live. The content of the live broadcast should also be changed appropriately. Fans will feel bored if one thing is broadcast for too long.