1. Product price

First of all, we need to understand what consumers pay attention to first when shopping online. Generally speaking, most people see the price first when buying goods.

If the price difference is large when consumers see it at first glance, many consumers will not even click to compare, and more favorable prices will naturally give consumers an impulse to take a look.

It seems simple to make an advantage in price, but in fact, it still requires merchants to be more attentive. You can compare more products with similar rankings to your own products and take advantage of the price.

2. Quality is equally important

Product quality is also very important. Customers cannot be retained by price alone. If the quality is poor, it is difficult for customers to buy it again after buying it once, but if the product is cheap and of good quality, it will be very satisfactory to customers.

Then the customer can basically stay, but the merchant's profit will be low if the price is cheap and the quality is good. This needs to be measured by the merchant himself. More experienced merchants will generally make a balance between price and quality.

3. Product novelty is very important

"Hot-selling" products are very important. It is a common method for merchants to focus on one product and launch hot-selling products, just like the hot-selling products often mentioned by Taobao anchors.

These hot-selling products are not permanent. Careful merchants will find that "hot-selling" products are often replaced. Only by constantly replacing new products can buyers feel novel. Therefore, an online store is constantly updating hot-selling new products, so as to retain more customers.