Warm Tips: There is no green channel for Taobao Live application and there is no charge. You can submit the application according to the standard requirements!

As the popularity of Taobao Live continues to increase, more and more people want to apply to join Taobao Live. Many people are very concerned about how to join Taobao Live. Let me tell you about the requirements for becoming a Taobao Live.

First, you must have a Taobao account that is bound to Alipay real-name authentication

Second, depending on the attributes of the account, the specific requirements are also different, as follows:

Non-merchant and personal anchor, the basic threshold only needs to meet the following two conditions:

Condition 1: The number of Weibo fans must be greater than 5W (including 5W), and at least one Weibo post in the past 7 days must have more than 100 likes and comments; (obvious zombie fans or forwarding, comment water army, etc. will cancel the application qualification); or the number of fans on other social platforms is greater than 5W (including 5W), and the fan interaction rate is high.

Condition 2: Taobao experts (excluding merchants) with more than 10,000 fans (including 10,000) and at least one picture and text post in the last 7 days

At the same time, you need to have good control ability, be fluent, have clear ideas, and interact with fans. Therefore, you need to upload a video of the anchor leaving the site to fully and comprehensively show yourself. The video size should not exceed 3M, because the current system only supports about 1 minute, so it is recommended that everyone think about how to show their live broadcasting ability in 1 minute, not just self-introduction!

If you meet the above requirements, you can immediately apply to become a Taobao anchor~

Application channel: Mobile Taobao----Taobao Live----Anchor recruitment on the banner picture

Taobao Live

If it is a merchant anchor and a personal anchor, the number of Weitao fans is required to be more than 10,000, but because of the differences in various industries, the requirements for anchors are also different. The requirements of each industry shall prevail, so merchants need to clarify their own industry!

If you are a merchant, please click here to apply (it is recommended to open it with a PC): https://yingxiao.taobao.com/content_content_detail.htm contentId=307000017763

If you are an agency with a large number of anchors and have had successful cooperation experience on other live broadcast platforms, and want to join Taobao Live as an anchor operation organization, you can directly click to view this link: https://live.bbs.taobao.com/detail.html postId=7529264

If you are a professional column production team with successful experience in variety shows and e-commerce program production, please click here to apply: https://live.bbs.taobao.com/detail.html postId=7467460

Warm reminder: There is no green channel for Taobao Live application and there is no charge. You can submit the application according to the specification requirements!