1. Carry out market positioning. Before deciding to open an online store, you must make it clear which type of target customers the products in your online store are for. You can use market research or simple market surveys to clarify which type of people you should be targeting.

2. Choosing a good name is the key. Give your store a nice, reasonable and suitable name for promotion. The name is the key. Only when others know your store will people pay attention to it, and classify your products so that customers can see them when they are looking for keywords.

3. Promotion. Promote your store to target customers and conduct reasonable drainage. You can go to platforms such as Douyin, Kuaishou, and WeChat.

4. Do a good job of daily management. After the preliminary work of the first few steps is done, it is daily management. All things are difficult at the beginning. If the previous work is done well, the latter will be relatively much easier; another most important principle for opening a Taobao store is that the things you buy must be authentic, and honest operation is the kingly way.