E-commerce is still an important channel for many people to start a business or open up sales, because e-commerce has no geographical restrictions and no time restrictions. As long as you have good products, the traffic cost of traditional e-commerce represented by Taobao is getting higher and higher, resulting in many sellers' profits becoming less and less. So it is normal for new stores to have no traffic, so we must always think of some ways to break through.

1. Let familiar people buy. There are many relatives and friends around. It is not difficult to find some people with whom you have a good relationship to buy;

2. Use WeChat Moments to promote, and then organize some attractive enough discounts, and then attach the feelings and comments of friends who have bought the product to endorse;

3. After there are some seed users in the early stage, slowly spend some budget to do through train promotion. Of course, you must choose a product with some basic sales and 100% positive reviews to drive. Direct train traffic operation:

① Main picture: the picture must be creative and the text must be attractive; ② Word selection: the word selection must be accurate, otherwise the incoming traffic will not be accurate; ③ Bid: select 10 words, check their average bid, and then raise the premium by 10% (depending on the situation); ④ Optimization: check yesterday's ROI, conversion rate, click-through rate (analyze whether the picture with low click rate is due to the crowd, if not, change the picture in time), click cost (adjust the bargaining price according to the transaction time if the click cost is too high)

4. Do a good job in the natural ranking optimization of the product: optimize the product title, main picture, and detail page. This ranking optimization is a systematic project. Here is a mind map of Taobao SEO optimization.

5. WeChat Baoma group or the same community or the same village group. Now everyone has a lot of various WeChat groups. Choose some groups where you have spoken and are familiar with the group. At this time, you can greet the group owner first, then send a small red envelope in the group, and then send the product link, so that everyone can help take pictures to increase popularity.