The calculation formula of Taobao competitive product transaction index is: Competition Index = Relative Market Share * Brand Loyalty * Brand Growth Index 100%; Brand Growth Index = Brand's Consumer Share / Brand Retention Rate 100%.

What are the indexes to understand?

In addition to the competition index, the following indexes need to be understood by sellers.

1. Crowd Index: The distribution of gender, age, region, constellation, consumption level, etc. of the crowd that purchases the product.

2. Price Index: The average price of buying this product.

3. Search Index: Indexed search volume, not the number of searches, but only reflects the search trend.

4. Transaction Index: The transaction volume brought by the search, and indexed sorting.

Reflects the trading trend, not equal to the transaction volume or transaction amount.

5. Hot-selling Index: The index of the number of transactions for the product with the keyword in the title of the transaction product.

6. Preference Index: It highlights the shopping preferences of the group and is calculated by combining the hot-selling index.

Taobao Index is a free market consultant, from which you can see what the best-selling products of your store are, what the mainstream consumers of the store products look like, and facilitate more accurate marketing planning.

Sellers need to understand the following data:

1. Preference Index (TGI): It reflects the preference level of different people for this search term. The higher the value, the higher the preference level.

When the data is 100, there is no obvious preference.

This value is not affected by the base of the population.