淘宝运营面试的技巧和话术如下
首先进行简单介绍自己的优势、擅长电商的哪方面工作比如直通车、钻展、淘宝客、优化标题等,然后在针对擅长的领域举出自己的案例,比如店铺的投入产出比的提升,比如自然优化的流量提升、比如成交的提升,讲这些重点老板关心的问题。
2.新店运营
主要问你思路以及运营方法,大概可以举例七点说明:
1、产品优势
2、用户关心的点
3、人群定位
4、竞品分析
5、付费推广
6、局部优化
7、效果预估
3.刷单
关于补单、刷单,要根据店铺运营方向来定,还有实践情况来定,比如店铺销量下滑,排名下跌的时候进行补单。新店一般初评50个左右,然后配合付费推广进行引流查看转化率。
4.付费推广
关于付费推广建议不要盲目烧钱强推,首先我们要测款、找到用户体验感意向度比较强的款,然后进行推广,一定要注意产品本身、产品详情、摸清楚产品客户群,搜索习惯。
5.预估效果转化
新行业要给到具体方案,预估完成时间,预估成交等等
Taobao operation interview skills and words are as follows
First, briefly introduce your own advantages and what aspects of e-commerce you are good at, such as through trains, diamond exhibitions, Taobao customers, optimized titles, etc., and then give your own cases in the areas you are good at, such as the improvement of the input-output ratio of the store, such as the increase in traffic from natural optimization, such as the increase in transactions, and talk about these key issues that the boss cares about.
2. New store operation
Mainly ask about your ideas and operation methods, and you can give seven examples to illustrate:
1. Product advantages
2. User concerns
3. Crowd positioning
4. Competitive product analysis
5. Paid promotion
6. Local optimization
7. Effect estimation
3. Brushing orders
Regarding the order-making and order-making, it should be determined according to the store operation direction and the actual situation, such as when the store sales decline and the ranking drops, make up the order. Generally, a new store will have about 50 initial reviews, and then cooperate with paid promotion to attract traffic and check the conversion rate.
4. Paid promotion
Regarding paid promotion, it is recommended not to blindly spend money to promote it. First, we need to test the models and find models with strong user experience intentions, and then promote them. We must pay attention to the product itself, product details, and understand the product customer base and search habits.
5. Estimated effect conversion
New industries should provide specific plans, estimated completion time, estimated transactions, etc.