What courses are needed for product operation?
一、开店实战主要学习选品、开通店铺、上架、PC端装修、手机端装修、大促装修、宝贝详情装修店铺营销设置、宝贝标题打造。
二、产品运营主要学习市场分析报告、产品规划表、产品卖点文案、价值提升方案、产品推广计划、买家秀、购后链路设置、数据分析报表、用户运营方案。
三、视觉运营主要学习视频脚本、视频拍摄、产品精修、4大类页面设计、VI标准体系制定。
四、流量运营主要学习直通车账户搭建、直通车推广方案、直通车优化、淘宝客推广、智钻计划、活动选品、活动企划、尾货分解清库、微淘、粉丝互动、直播达人合作。
五、多平台运营主要学习拼多多店铺搭建、产品上架、拼多多运营方案、天猫、京东、苏宁易购、亚马逊、速卖通、eBay等报表方案。
六、移动电商主要学习策划并执行直播、短视频拍摄与剪辑、公众号、H5页面、个人微店搭建、微博推广方案、社群裂变、社群活动策划。
Professional answer
1. The main courses for opening a store include product selection, opening a store, putting the product on the shelves, PC decoration, mobile decoration, promotion decoration, product details decoration, store marketing settings, and product title creation.
2. The main courses for product operation include market analysis reports, product planning tables, product selling point copywriting, value enhancement plans, product promotion plans, buyer shows, post-purchase link settings, data analysis reports, and user operation plans.
3. The main courses for visual operation include video scripts, video shooting, product refinement, 4 major page designs, and VI standard system formulation.
4. The main courses for traffic operation include through train account establishment, through train promotion plans, through train optimization, Taobao customer promotion, Zhizuan plan, event selection, event planning, tail goods decomposition and clearing, Weitao, fan interaction, and live broadcast expert cooperation.
V. Multi-platform operations mainly involve learning Pinduoduo store building, product listing, Pinduoduo operation plan, Tmall, JD.com, Suning.com, Amazon, AliExpress, eBay and other reporting plans.
VI. Mobile e-commerce mainly involves learning to plan and execute live broadcasts, short video shooting and editing, public accounts, H5 pages, personal micro-store building, Weibo promotion plans, community fission, and community activity planning.
Product operations need to learn:
1. Project management skills.
You can view the entire process of an activity as a small project, which will help you better grasp the topic;
2. Communication skills.
Whether you are doing project management for an activity, promoting coordination, or being a product secretary, communication will cover more than 50% of the work;
3. Macroscopic vision.
When doing product operations, you often need to have a macroscopic vision;
4. Copywriting skills.
From the theme of an activity to the update point of a release, copywriting is the place where the operation gap is widened.
Some copywriting is powerful and warm, and some copywriting is like the automatic reply of a robot;
5. Various boundary knowledge such as technology/product/testing.
Because product operations often need to deal with these types of people, you need to understand some basic knowledge of the other party's field.
6. Software usage.
For example: use Excel to do data analysis, use Word to write demand documents, use PPT to share activity experiences, etc.
1. Project management skills.
2. Communication skills.
3. Macro vision.
4. Copywriting skills.
5. Various boundary knowledge such as technology, products, and testing.
6. Software usage.
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