The operation ideas are as follows:

1. Product selection: basically choose two or three products, and use the best one as a hit, and the remaining two models as auxiliary models to attract traffic. This is also to avoid problems with the hits, so that the store can also have auxiliary models to attract traffic, so that the store will not die all of a sudden due to the problem of the hit. Since the Taobao platform will examine the comprehensive operation capabilities of the store, this approach will be the trend of the Taobao platform. If the comprehensive operation capabilities of the store are high enough, the traffic that the store can get will naturally increase.

2. Title and main picture: Title, main picture, details, these are all top priorities. If these are not done well, I would rather not open a store. Remember not to deliberately pile up some brand words or excessive keywords in the title, and do not use similar or similar titles for a large number of products; the first impression of the main picture on the customer directly affects the customer's click-through rate, and indirectly affects the product's exposure rate, thereby affecting the sales of the entire product; if you really don't know how to optimize, it is recommended to find some professionals to do it.

3. Through Train: When the store has a good sales base, we should start the Through Train, which has two benefits for us: 1. It will further expand the exposure of the product and the number of visitors, 2. It will reduce the data proportion of our swiped orders, but the Through Train is only a paid traffic tool and cannot be used as the main source of store traffic. The through train traffic of the rising store traffic is only 10%-20%, while the natural search traffic will be more than 60%.

4. Repurchase rate: Although there are many benefits to increasing sales, you have to know why you want to increase sales. Is it to reduce the dispute rate and improve your reputation? Or do you want to improve the ranking and store level? What are the benefits for yourself? You can't spend a lot of money to make sales, but you don't even have the purpose of making sales. Isn't it a bit ridiculous?

There are many factors that affect the success of a store, and there are definitely more than these. I also started as a small seller and learned the basic knowledge of opening an online store on the E-commerce Knowledge Network. I hope it will be helpful to you.

Extended information:

Taobao is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is a popular online shopping retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products per day has exceeded 800 million, and an average of 48,000 products are sold every minute.