1、团队搭建:搭建淘宝天猫零售团队,根据公司经营方针和业务需要,合理设置部门组织结构和岗位,优化业务流程,合理配置人力资源,员工学习与培训等,提高部门工作效率。
2、公司规划:在公司经营战略指导下,制定总体定位,负责对公司整个电子商务平台的规划、搭建与营运;
3、市场定位:根据目标市场,竞争态势,客户需求等调查,撰写市场分析、创意新的盈利模式,策划网站运营,业务拓展和产品销售的综合推广措施;
4、分析总结竞争对手,行业信息,公司产品信息等调研信息,确定调研结果,为公司的总体战略制定提供相关依据;运营总监职位要求:
1、有3年以上淘宝天猫独立运营经验,运营店铺销售额C店单店800万,天猫店1500万级;类目要求服装,女装,运动装类目优先。
2、有较强的执行力,能带领团队完成网站开发、规划、设计、到技术支持及运营管理整个流程;
3、具有敏锐的商业和市场意识,分析问题及解决问题能力强,具有优秀的资源整合能力和业务推进能力;
4、对互联网行业有深刻的理解和敏感度,有丰富的互联网产品运营经验。
5、富有激情与进取精神,具有较强的责任心和执行力,敢于承担责任。
1. Team building: Build a Taobao Tmall retail team, set up departmental organizational structures and positions according to the company's business policies and business needs, optimize business processes, reasonably allocate human resources, and improve employee learning and training, etc. to improve departmental work efficiency.
2. Company planning: Under the guidance of the company's business strategy, formulate an overall positioning and be responsible for the planning, construction and operation of the company's entire e-commerce platform;
3. Market positioning: According to the target market, competition situation, customer needs and other surveys, write market analysis, creative new profit models, plan website operations, business development and comprehensive promotion measures for product sales;
4. Analyze and summarize research information such as competitors, industry information, company product information, determine the research results, and provide relevant basis for the company's overall strategy formulation; Operations Director Position Requirements:
1. Have more than 3 years of independent operation experience in Taobao Tmall, and the sales of C stores are 8 million per store and 15 million for Tmall stores; categories require clothing, women's clothing, and sportswear categories are preferred.
2. Strong execution ability, able to lead the team to complete the entire process of website development, planning, design, technical support and operation management;
3. Have keen business and market awareness, strong ability to analyze and solve problems, excellent resource integration ability and business promotion ability;
4. Have a deep understanding and sensitivity to the Internet industry, and have rich experience in Internet product operation.
5. Be passionate and enterprising, have a strong sense of responsibility and execution, and dare to take responsibility.