How to operate Taobao live broadcast: Cooperate with merchants, but have no ability to bring goods, which will reduce the chance of cooperating with merchants again. With the reduction of welfare support, anchors with strong ability to bring goods can strive for more welfare from merchants to give to fans, so that fans feel that they are different from other anchors.

1. There must be good products. This product must not only be good, but also have an advantage in price, guaranteed quality, and a stable supply. For example, if the product you contacted is out of stock after broadcasting for a period of time, it will be a headache.

2. The anchor must have a self-label. This label will make fans think of themselves when they think of needs. For example, if you are a trendy anchor, then in addition to selling clothes, you should be professional in this field and have your own insights on the brand, fabric, matching, channel, style, cost performance, etc. of the clothes.

3. Good adaptability. The anchor will experience many problems from fans in the live broadcast room, such as haters who say the anchor is so ugly. Another example is that many fans ask the anchor to change clothes. At this time, the anchor needs to explain that there are many clothes every day, and they need to come one by one and explain each one.

4. The anchor continues to pay attention to the platform activities. In fact, many large and small activities now have few people signing up, and the chance of being selected is very high, including many communities. If you join, you can get a lot of information.