It includes the following aspects:

1. Store opening: To open a store on the JD platform, you need to conduct real-name authentication and pay a deposit. At the same time, you need to fill in the store information, upload the store logo, set the store decoration, etc.

2. Product listing: To add products to the store, you need to fill in the product information, upload product pictures, set prices, inventory, etc.

3. Order management: When a customer places an order, the order needs to be processed in a timely manner, including order confirmation, delivery, refund, etc.

4. Customer service: On the JD platform, customer service is very important. It is necessary to respond to customer inquiries and complaints in a timely manner and provide high-quality after-sales service.

5. Promotional activities: There are many promotional activities on the JD platform, such as discounts, full reductions, gifts, etc., and you need to choose the appropriate promotion method according to the situation of the store.

6. Data analysis: Through the data analysis tools provided by the JD platform, you can understand the sales situation of the store, customer behavior, etc., so as to optimize the store operation strategy.

7. Logistics management: JD.com has both self-operated and third-party logistics. It is necessary to choose the appropriate logistics method according to the situation of the store and track the logistics information in time to ensure timely delivery of orders.

1. From the perspective of analyzing customers

If we want to make a good product, we must first analyze the product population portrait. In the customer analysis of the backend of Shangzhi Advanced Edition, we can basically get some data: age, gender, region, price, category preference, transaction price, etc. With the continuous improvement of the JD.com platform and the continuous update of some tools in the merchant backend, we can basically determine the proportion of the main customer groups in various categories of JD.com. Although we cannot see the entire JD.com platform, at least we can see the first-level categories of the industry, which is enough for us.

(1) 1. Age distribution of the main consumer groups in JD.com's industry categories;

2. Occupational distribution of the main purchasing force

3. Transaction area and price; These characteristics are the main service population of JD.com, and they are also one of the groups with the highest consumption in online shopping.

(2) Customer experience. Customers choose to shop on JD.com because of JD.com’s positioning or core advantages:

1. Authentic products

2. Logistics experience

PS: Categories such as maternal and infant cosmetics are the ones that people are more concerned about safety and authenticity. If they are not handled properly on the POP open platform, it will seriously affect JD.com’s overall reputation. For other categories, the logistics experience should be more important. I have seen many stores get bad reviews because of logistics. JD.com’s reviews are all described by users word by word. This is because JD.com has already achieved this effect. In many cases, it is mutually beneficial. You can use the advantages of JD.com’s platform to promote your own products.

2. From the perspective of store products

(1) Sell high-quality, high-priced products: The average customer price on JD.com is higher than that on other platforms. When choosing products, try to have more high-priced products (to ensure that they are of the same quality). Of course, you can see the price range that customers like in the background. Choosing the price range that customers like has a high transaction rate, but the disadvantage is that the competition is relatively fierce. There are pros and cons. It depends on which one you choose. The popularity model has added: product attention, store attention, and dwell time assessment, which need to be paid more attention to.

PS: The pricing distribution of store products is generally 20% low-priced products for traffic, 70% medium-priced products to ensure theme sales, and 10% high-priced products to shape the brand image.

(2) Selling low-priced products will not make money, but it is recommended to use the 2/8 principle. The hot-selling products that attract traffic bring 80% of the sales to the store, and the conventional ones are about 20%.

PS: Carefully selected products are sold through hot-selling products, conventional hot-selling products, celebrity hot-selling products and other product combinations. The advantages and disadvantages of the products must be analyzed.

Third, from the perspective of after-sales

(1) The form of gifts guides buyers to confirm receipt and evaluation.

(2) Give active and detailed responses to user consultation messages, and respond immediately. Customer service is actually very important.

(3) It is recommended that you respond to and analyze the reviews of the previous day's popular or hot-selling products when you are free every day. This can increase the customer's impression of the store, and you can also intuitively see the product problems and customer service from the negative reviews.