一、淘宝指数
淘宝指数是淘宝官方推广的免费工具,对于小卖家有很大的帮助,通过此工具可以分析宝贝的市场走向,研究消费者的年龄丶地域丶消费层级丶星座爱好等数据信息。
二、流量解析
流量解析是淘宝直通车的数据洞悉产品,通过记录一段历史时期内关键词或类目在淘宝直通车的各类市场数据,帮助你洞悉市场变化情况。在开车过程中流量解析工具可以给我们很好的建议,大部分人可能只用这个查看推广词表每项数据并没有深入研究。比如竞争透析这个数据,在我们关键词出价时能给出很好的参考,通过这个数据调整关键词出价,优化直通车推广效果。
三、数据魔方
数据魔方是淘宝官方出品的一款数据产品。主要提供行业数据分析,店铺数据分析。懂得这个工具的使用能很好的帮助我们做店铺推广。
1. Taobao Index
Taobao Index is a free tool promoted by Taobao. It is very helpful for small sellers. Through this tool, you can analyze the market trend of products and study data information such as consumers' age, region, consumption level, and constellation preferences.
2. Traffic Analysis
Traffic Analysis is a data insight product of Taobao Express. By recording various market data of keywords or categories in Taobao Express during a historical period, it helps you understand market changes. During the driving process, the traffic analysis tool can give us good suggestions. Most people may only use this to view each data in the promotion word list without in-depth research. For example, the data of competition analysis can give a good reference when we bid for keywords. Through this data, we can adjust the keyword bid and optimize the promotion effect of Express.
3. Data Cube
Data Cube is a data product officially produced by Taobao. It mainly provides industry data analysis and store data analysis. Knowing how to use this tool can help us promote our store.