1. Live broadcast

To put it simply, the way of live broadcast is to provide shopping guides. By allowing merchants, customer service staff, professional goods-carrying experts who understand the products to communicate live, users' questions about the products can be answered online in real time, so that users who pay attention to the products can understand the overview and details of the products more simply and directly, thereby dispelling user doubts and promoting commodity transactions. Live broadcasting at the right time according to the store situation is conducive to merchants to achieve multi-faceted drainage, promote user growth and conversion, and improve user stickiness, helping merchants accumulate more users.

2. Short video

As an important form of content marketing, short video has the advantage of making product introductions more vivid and intuitive, thereby effectively and quickly increasing display opportunities. The scene-based marketing of commodities through short videos is conducive to further enhancing users' sense of substitution, helping users quickly understand commodity details, and enhancing users' desire to consume. Therefore, merchants should do their best to shoot short videos in their daily operations. At present, the platform is also paying more attention to short videos, especially merchants operating clothing and food stores need to improve their shooting level and work hard to do short video marketing