1.

Build touchpoints Build a private domain user journey environment around WeChat touchpoints such as public accounts, corporate micro-accounts, personal micro-accounts, communities, live broadcast rooms, mini-program malls, etc. Through these touchpoints, establish a strong link relationship with users, stick to users, and retain users. As the blocking policy between platforms is forcibly opened by the state, tea companies must accelerate the construction of drainage and retention touchpoints to accelerate the sedimentation of traffic to the private domain traffic pool.

2.

Develop products There is still a big difference in logic between private domain operations and public domain operations. Public domain operations are to sell 1 product to 1,000 users, while private domain operations are to sell 1,000 products to 1 user. In the public domain, strong activity operations pursue the rapid conversion of new customers, while in the private domain, strong relationship operations pursue the rapid establishment of good friendships with users and focus on the conversion rate throughout the user life cycle. Therefore, at the product level, it is necessary to create a private domain exclusive product system to meet the product needs of users at different stages of the entire life cycle, especially the taste requirements of the new middle class and the younger generation (for example, bitter taste is unacceptable), and tap into greater user value.