1. Determine the target consumer group

Each e-commerce platform has different target groups due to the product and industry characteristics of the enterprise. The positioning of the consumer group should be determined according to its own products. For operators, no matter what type of product they operate, they must have a deep understanding of the product. According to product positioning, user groups can be divided into target consumers and casual consumers. The target consumers have clear consumption intentions and are easy to be persuaded. There is obvious uncertainty in casual consumers, and the probability of successful transactions is low. When operators choose target consumers, target consumers usually have two ways of purchasing. One is organizational purchase and the other is personal consumption. No matter which one, they must do a good job in product promotion and sales, determine target consumers, and reduce the ineffectiveness of the operator's commercial labor.

2. Do a good job in platform data analysis

Data is a tool that most intuitively reflects the development of a platform. Changes in consumer consumption trends, which types of products are popular, and the consumption trajectory of users over a period of time are all inseparable from data analysis. Without data analysis, it is not only difficult to grasp the operation direction of the platform, but also the operation effect is greatly reduced. Through data analysis, operators can start with existing strategies and methods to find ways to increase user purchase rates, or find effective implementation methods through data indicator disassembly, experience judgment, logical deduction, etc. In the operation of e-commerce platforms, the importance of data analysis is self-evident.

3. Do a good job in platform promotion

E-commerce platforms need operators to guide traffic at any stage, especially in the early stage when popularity is not high. Good promotion will be an important foundation for building the brand influence of the platform, which can effectively enhance the influence of the e-commerce platform, thus facilitating the development of the mall business. With the development of the Internet, e-commerce platforms can be used for promotion and channels have become diverse. Social platforms, media platforms, advertising, website cooperation, etc., all operators can put platform content in these aspects. Test which platform has a large number of target users, the corresponding amount of content for making advertisements, accurately obtain target users, and achieve effective promotion.

4. Pay attention to good activity operation

In the process of e-commerce platform operation, activities account for a large proportion. How to plan an event that can produce infinite fission is a key issue that operators rack their brains to think about. To a certain extent, the effect of e-commerce platform operation basically determines whether the e-commerce platform is successful. There must be skills, methods, and traces to follow. From the perspective of consumers, we must think about what kind of activities can attract consumers, how to attract users to the greatest extent, and let everyone participate, so that the operation effect of our activities will come out.

5. Pay attention to user experience

In the final analysis, people who use e-commerce websites are users. Only by gaining the trust of users can we operate well. Therefore, we must pay attention to "user experience" in operations and provide users with the most convenient consumption solutions. Good user experience can meet the emotional needs of users, and when we choose products, we are often driven by our inner emotions. In this way, the success rate of users placing orders will be greatly increased, and users will feel respected during the purchase process. The pleasure of online shopping will also increase, and the user retention rate on the platform will increase, and gradually develop into a stable user of the platform.

E-commerce platform operation is actually a way of thinking. Operators need to try to figure out the consumer psychology of users, find out the behavioral characteristics of user consumption, and implement a series of guiding measures for these problems, so as to realize commodity transactions.

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