In 2023, Taobao should continue to strengthen cooperation with brands, improve the brand image and product quality of the platform, and strengthen the management and supervision of sellers to protect the rights and interests of consumers.

Technically, Taobao should strengthen the application of artificial intelligence and big data, improve the personalized recommendations and service level of the platform, and improve user experience. At the same time, Taobao should strengthen the development of social and content marketing, launch more novel and interesting social interaction functions and content, and attract more young users.