What does Taobao Churn Index mean?
一、含义：
那首先还得从竞争指数说起。
竞争指数能表现出品牌如今及将来的总体竞争实力的综合性的指数。
说它是综合性，那是由于它对多项指标检测之后经过综合剖析而得来的指数。
竞争流失指数是指检测之后的有关的状况流失的占比指数。
二、计算办法 要想晓得竞争流失指数怎样算，那么我们就要晓得它的计算公式，淘宝竞争指数计算公式为竞争指数=相对市场份额×品牌忠实度×品牌生长指数×100%其中品牌生长指数=某品牌的消费者份额/该品牌的保有率×100%。
Professional answer
1. Meaning:
First of all, we have to talk about the competition index.
The competition index is a comprehensive index that can show the overall competitiveness of the brand now and in the future.
It is said to be comprehensive because it is an index obtained after comprehensive analysis after testing multiple indicators.
The competition churn index refers to the proportion index of the relevant situation churn after testing.
2. Calculation method If we want to know how to calculate the competition churn index, then we must know its calculation formula. The Taobao competition index calculation formula is competition index = relative market share × brand loyalty × brand growth index × 100%, where brand growth index = consumer share of a certain brand/retention rate of the brand × 100%.
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