Taobao reduplication refers to the use of repeated words or phrases in product titles or descriptions in Taobao online stores to increase search volume and attract consumer attention. The main function of reduplication is to improve the ranking of products in Taobao search results, increase click-through rate and conversion rate.

For example, the title of a women's clothing product can use reduplication forms such as "Fashion Fashion Fashion Women's Clothing" and "Sweet Sweet Sweet Dress" to make the title more vivid and interesting and attract consumers to click.

The use of Taobao reduplication should pay attention to the following points:

1. Conform to the characteristics of the product: Reduplication should be consistent with the actual characteristics of the product, and do not abuse reduplication to avoid misleading consumers.

2. Avoid excessive stacking: The use of reduplication should be appropriate, and avoid excessive stacking, so as not to affect the clarity of the product description and the reading experience of consumers.

3. Focus on product differentiation: In the selection of reduplication, focus on product differentiation, avoid being the same as other similar product titles, and improve the competitiveness of the product.

4. Combine with hot topics: You can combine with current hot topics, festivals or fashion trends to use reduplication to attract consumers' attention.

5. Comply with Taobao rules: When using reduplication, you must comply with the relevant regulations of the Taobao platform and do not use illegal words to avoid affecting store operations.

In short, Taobao reduplication is an effective marketing strategy, but it must be used reasonably, focusing on product characteristics and consumer needs, and complying with platform regulations. This will improve search rankings while attracting more consumer attention and purchases.