The main differences between Taobao and Alibaba can be understood from the following aspects:

1. Customer groups and business models: Taobao is mainly oriented to the B2C (Business-to-Consumer) retail market, mainly planning and optimizing keyword searches to guide consumers to shop. Alibaba mainly serves the B2B (Business-to-Business) market, focusing on wholesale business, and its customer groups are more merchants with certain purchasing needs. They usually have formed a clear purchase intention or style and directly look for corresponding products.

2. Data analysis: Taobao's data analysis is relatively complex, and it is necessary to study the buyer's behavior trajectory in order to summarize and adjust the store's operating direction. Alibaba's data analysis is relatively simple, focusing mainly on market dynamics and customer needs.

3. Promotion methods: Taobao's promotion mainly relies on natural traffic, supplemented by homepage, through train, diamond exhibition and other methods. Alibaba pays more attention to event promotion, and search ranking is also an important part. In Alibaba, the maintenance and value mining of old customers are considered to be of vital importance, and their value even exceeds that of Taobao.

4. Scope of operations: Taobao operations are mainly concentrated on the Taobao platform itself, including product management, marketing promotion, customer service, data analysis and other aspects. Ali operations cover the entire Alibaba ecosystem, including the operation management and coordination of multiple platforms such as Taobao, Tmall, Juhuasuan, Xianyu, Cainiao Logistics, etc., and pay more attention to the coordination and optimization of the entire ecosystem.

In general, the main differences between Taobao and Alibaba operations lie in customer groups, business models, data analysis, promotion methods and scope of operations. Taobao pays more attention to consumers' shopping experience, while Alibaba pays more attention to providing wholesale services to merchants, as well as the operation management and optimization of the entire Alibaba ecosystem.