1. Bachelor degree or above.

2. Rich experience in product planning, proficient in business demand analysis, business model planning, product demand decomposition, product flow design, and product form design.

3. Keen market sense, familiar with user demand analysis, packaging product features, motivating user behavior, and methods of analyzing business data, and with practical work experience.

4. Strong initiative, excellent understanding, communication and coordination skills, and strong writing skills.

5. Have a deep understanding of e-commerce websites (such as online shopping) and Internet products such as IM.