First, let's analyze what operations are?

You are a new store with low weight, no traffic, and no orders.

And operating it can make your store plan and obviously see the growth of traffic and orders.

Let's analyze it step by step, first of all, traffic.

The most helpful thing for stores in Taobao is definitely natural search traffic, that is, Taobao search.

What is Taobao search?

Buyers search for keywords, see your products, and then are attracted to click on your main picture.

To get this traffic, you first have to let buyers search for keywords to see your products.

And this requires you to increase the weight of this keyword. The higher the weight, the higher your product ranking.

There are many factors that affect the weight of keywords, such as: DSR score, popularity (collection and purchase), and sales.

Among them, sales affect the weight of the largest proportion.

However, because the new store has just opened and the weight is too low, buyers can't find our products at all.

This is very embarrassing. If we can't find it, how can we generate sales and increase the weight?

So at this time, we need to operate manually to transition this embarrassing period.

After we increase the weight in this way, we still need to do one thing, that is, to make a high-click main picture.

From the very beginning, careful friends can find that traffic is ultimately generated by clicks.

The weight is just for you to show, and it can't bring you traffic. Traffic requires your main picture to attract buyers to click.

As long as we do these two points well, then traffic will not be a problem for you.

For the design of high-click main pictures, you can refer to my article:

Then let's talk about orders. In fact, when we have traffic, what we need to consider is the problem of conversion.

You can think about why buyers don't buy products from new stores?

In fact, the reason is very simple, it is a problem of trust.

If you are a new store, the sales volume of the store products is 0, the reputation is low, and there is no accumulation, for most consumers, they have reason not to trust you!

Let's think about it from another perspective. When shopping on Taobao, will you buy the kind of product with zero sales?

No, absolutely not.

And this distrust can be attributed to the most fundamental problem: consumers are afraid to take risks!

Because consumers can't see or touch the real thing, when they see a product with 0 sales, they will have doubts in their hearts. Is it because the quality of the clothes is not good, that leads to few people, or the food is not delicious, or the service is not good, etc.

In this case, our newly opened store can't compete with the big stores at all,

because the old store has accumulated sales (others have bought it, and so many people are buying it, there should be no problem),

with the accumulation of reviews (you see, there are still people showing it, saying that it is really good),

so that the trust problem can be solved to a large extent.

And everyone knows that Taobao has a high homogeneity rate, so there is no fear of not being able to find similar products.

In this case, if we want to compete with old stores, the first thing to solve is the issue of trust.

For more information about the low conversion rate, you can refer to my article: