Why do we need to target novice users in Taobao operations? The following is a detailed introduction:

1. Market demand: Novice users refer to users who are unfamiliar with the operation of e-commerce platforms or lack professional knowledge in a specific field. They usually know less about products and the shopping process and need more guidance and help. This group accounts for a large proportion of the e-commerce market, so attracting and meeting their needs can expand the platform's user scale and sales.

2. Improve user experience: As an e-commerce platform, Taobao is committed to providing a high-quality user experience. For novice users, they may encounter many problems, such as how to search for products, how to place orders, how to pay, etc. By operating for novice users, providing simple and clear operation instructions, detailed product descriptions, and professional customer service support, we can help them better understand and use the platform and improve their shopping experience.

3. Potential user conversion: Novice users may be hesitant and uncertain when they first come into contact with e-commerce. If we can provide good services based on their needs and help them complete their shopping smoothly, it will help to establish a trusting relationship and increase the purchase rate. In addition, for some novice users, they may make their first online purchase through Taobao. If they can leave a good first impression, they may be converted into long-term loyal users.

In summary, the purpose of Taobao's operation for novice users is to meet market demand, improve user experience, and help them complete their shopping smoothly through good services and guidance, so as to promote the conversion of potential users.