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Is it difficult to operate JD.com and Taobao?

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京东运营是有一定难度的,部分人会将运营和推广混淆了,其实推广就只是单纯的推产品。而运营并非这样,运营是需要学会纵观全局,学会分析数据,然后再根据数据去修改,接下来所需要调整的地方,甚至是拟定整个店铺后期的运营方向。

电⼦商务的竞争⼒不是模式,⽽是客户体验,或者说是服务。京东商城是典型的B2C模式,淘宝是C2C为主。但是从运营模式上来看,两者有着质的区别,京东是典型的买来再卖的模式,需要占⽤⼤量的资⾦和库存,资⾦断裂不断列都是不好说的事情;淘宝商城是典型的平台模式。

Professional answer

P

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

JD.com operation is difficult. Some people confuse operation with promotion. In fact, promotion is just to promote products. But operation is not like this. Operation requires learning to look at the overall situation, learn to analyze data, and then modify it according to the data. The next adjustment may even be to formulate the future operation direction of the entire store.

The competitiveness of e-commerce is not the model, but the customer experience, or service. JD.com is a typical B2C model, and Taobao is mainly C2C. However, from the perspective of operation model, there is a qualitative difference between the two. JD.com is a typical buy and sell model, which requires a large amount of funds and inventory. It is not easy to say whether the funds will be cut off; Taobao Mall is a typical platform model.

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