大家都听过拍卖,也大概知道拍卖是什么东东,不过,在淘宝上要拍卖成功,还是先了解一下这里的规则吧――拍卖是一种交易方式,卖家为宝贝设定一个起拍价,有兴趣的买家在规定时间内出价,拍卖结束后,出价最高的人就可以得到宝贝,相反,到拍卖结束前,如果没有人出价,该宝贝就会流拍。
起拍价
就是卖家可以接受的最低成交价格。
举例:如果卖家打算拍卖一件工艺杯子,起拍价设为1元,到拍卖结束时,只有一位买家出价,该宝贝就会以1元成交。
加价幅度
就是出价的买家为了超越前一个人的出价在当前出价上增加的金额。卖家在发布宝贝的时候可以自定义加价幅度,也可以使用系统自动代理加价。系统自动代理加价的加价幅度随着当前出价金额的增加,随之增加。建议使用系统自动代理加价。请买家在出价前看清楚加价幅度的具体金额。
系统自动代理加价的幅度?
代理出价
作为买家,淘宝将根据您出价时输入的最高价格,在有其他买家出价时,自动帮您以最小加价金额向上出价,以维持您最高出价者的位置,直到您的最高出价被其他买家超过为止。您所输入的最高价格对其他会员是保密的。 代理出价功能只适用单件拍卖。只要在出价时输入您能接受的最高价格即可;拍卖结束时,如果没有人出价超过您,您就是获胜者,您将以目前出价金额购买您想要的宝贝。
举例:如果卖家打算拍卖一件工艺杯子,起拍价设为1元,加价幅度为1元,您作为买家第一次出价时输入了50元,出价记录里只显示一元。到拍卖结束时,另外一位买家出价2元,系统会帮您代理出价,最后该宝贝就会以3元成交,您是获胜者。
单件拍卖
首先卖家设置参加拍卖的宝贝起拍价,加价幅度。买家可根据自己实际情况,输入系统需要的最低价格,也可以输入自己可以接受的最高价格,让系统代理出价。拍卖结束时,出价最高者获得宝贝。
多件拍卖(荷兰式拍卖)
在淘宝网,如果您看到两件或者以上宝贝在同时拍卖,那么就意味着卖家选择了荷兰式拍卖。和单件拍卖不同,荷兰式拍卖可以有多个获胜者。
荷兰式拍卖的简单原则是:价高者优先获得宝贝,相同价格先出价者先得。成交价格是最低成功出价的金额。
请注意:
如果卖家符合参加荷兰式拍卖的条件,在发布宝贝时,填写的宝贝数量大于1,则默认为使用荷兰式拍卖。目前淘宝设定二心级以上(含二心级)卖家才可以使用荷兰式拍卖。代理出价功能在这里不适用。
此种拍卖和单件不同,为了避免交易误会,请先仔细阅读拍卖规则,再设置数量哦。
首先卖家设置参加拍卖的宝贝起拍价,和宝贝数量。所有宝贝必须符合相同的条件,例如:同样的5只趴趴熊,同样的10件摄像头;买家在宝贝页面出价,输入需要的数量和愿意付出的价格;所有获胜的出价者对每件宝贝都以相同的价格付款,即最低成功出价的金额。此金额可能低于您的出价;出价较高者优先获得所需数量的宝贝;最后一位获胜者可以拒绝购买未达到所需数量的宝贝。例如,如果您出价购买5件宝贝,拍卖结束后仅得到2件,则您不必购买其中任何一件宝贝。
荷兰式拍卖举例:
例一:一位卖家拍卖10 件摄像头,起拍价格是1元。
10 位买家各出价购买一支摄像头,出价金额均为一元。在这种情況下,所有 10 位出价者都將以 一元 的价格赢得一支摄像头。
例二:一位卖家拍卖10 件摄像头,起拍价格是1元。
10 位买家各出价购买一支摄像头,出价金额均为一元。然后又有 3 位买家出价,到拍卖结束的时候,出价记录如下:
最低成功出价的金额为2元,3位获胜的出价者都将以2元购买此宝贝。因为前两位出价者出价较高,所以都能得到自己需要的数量(出价相同的,先出价者排前面)。最后一位出价者因为出价较低,所以只能得到8件(因为没有得到自己需要的数量,可以放弃购买)。
荷兰式拍卖的简单原则:价高者优先获得宝贝,相同价格先出价者先得。成交价格是最低成功出价的金额。
淘宝网提醒各位卖家:仔细研究拍卖规则,谨慎设置起拍价
淘宝网提醒各位买家: 请谨慎出价,诚意购买。
使用支付宝付款,能保障您的交易不受损失。
Everyone has heard of auctions and roughly knows what auctions are. However, to be successful in auctions on Taobao, you should first understand the rules here. Auctions are a way of trading. The seller sets a starting price for the product, and interested buyers bid within a specified time. After the auction ends, the person with the highest bid can get the product. On the contrary, if no one bids before the end of the auction, the product will be unsold.
Starting price
is the lowest transaction price that the seller can accept.
For example: If the seller plans to auction a craft cup, the starting price is set to 1 yuan. At the end of the auction, only one buyer bids, and the product will be sold for 1 yuan.
Increase
is the amount that the buyer who bids increases on the current bid in order to surpass the previous person's bid. When publishing a product, the seller can customize the increase in the increase in the increase in the increase in the increase in the increase in the price of the current bid. The increase in the increase in the increase in the price of the system's automatic agent will increase with the increase in the current bid amount. It is recommended to use the system to automatically increase the price. Please read the specific amount of the increase before bidding.
How much does the system automatically increase the price?
Proxy bidding
As a buyer, Taobao will automatically help you bid upward with the minimum increase amount based on the highest price you entered when bidding, when other buyers bid, to maintain your position as the highest bidder until your highest bid is exceeded by other buyers. The highest price you enter is confidential to other members. The proxy bidding function is only applicable to single-item auctions. Just enter the highest price you can accept when bidding; at the end of the auction, if no one bids higher than you, you are the winner and you will buy the item you want with the current bid amount.
For example: If the seller plans to auction a craft cup, the starting price is set to 1 yuan, and the increase is 1 yuan. As a buyer, you enter 50 yuan when you bid for the first time, and only 1 yuan is shown in the bid record. At the end of the auction, another buyer bids 2 yuan, and the system will bid on your behalf. In the end, the item will be sold for 3 yuan, and you will be the winner.
Single-item auction
First, the seller sets the starting price of the item to be auctioned and the bid increment. Buyers can enter the lowest price required by the system according to their actual situation, or enter the highest price they can accept, and let the system bid on their behalf. At the end of the auction, the highest bidder wins the item.
Multi-item auction (Dutch auction)
On Taobao, if you see two or more items being auctioned at the same time, it means that the seller has chosen the Dutch auction. Unlike single-item auctions, Dutch auctions can have multiple winners.
The simple principle of the Dutch auction is: the one with the highest bid gets the item first, and the one who bids first gets the item at the same price. The transaction price is the amount of the lowest successful bid.
Please note:
If the seller meets the conditions for participating in the Dutch auction, when posting the product, the number of products filled in is greater than 1, the Dutch auction will be used by default. Currently, Taobao has set that only sellers with two hearts or above (including two hearts) can use the Dutch auction. The proxy bidding function does not apply here.
This auction is different from a single item. In order to avoid transaction misunderstandings, please read the auction rules carefully before setting the quantity.
First, the seller sets the starting price of the products to be auctioned and the number of products. All products must meet the same conditions, for example: the same 5 Papa Bears, the same 10 cameras; buyers bid on the product page, enter the required quantity and the price they are willing to pay; all winning bidders pay the same price for each product, that is, the amount of the lowest successful bid. This amount may be lower than your bid; the higher bidder will get the required number of products first; the last winner can refuse to buy products that do not reach the required number. For example, if you bid to buy 5 products and only get 2 after the auction ends, you do not have to buy any of them.
Example of Dutch auction:
Example 1: A seller auctions 10 cameras, and the starting price is 1 yuan.
10 buyers bid for one camera, and the bid amount is 1 yuan. In this case, all 10 bidders will win a camera at the price of 1 yuan.
Example 2: A seller auctions 10 cameras, and the starting price is 1 yuan.
10 buyers bid for one camera, and the bid amount is 1 yuan. Then 3 more buyers bid, and at the end of the auction, the bid record is as follows:
The lowest successful bid amount is 2 yuan, and the 3 winning bidders will buy this item at 2 yuan. Because the first two bidders bid higher, they can get the quantity they need (if the bids are the same, the first bidder will be ranked first). The last bidder bids lower, so he can only get 8 pieces (because he did not get the quantity he needed, he can give up the purchase).
The simple principle of Dutch auction: the one with the highest bid gets the item first, and the one who bids first gets the item first if the price is the same. The transaction price is the lowest successful bid amount.
Taobao reminds all sellers: study the auction rules carefully and set the starting price carefully
Taobao reminds all buyers: bid carefully and buy with sincerity.
Using Alipay to pay can protect your transaction from loss.