Total income = sales - costs - advertising expenses - operating expenses - other expenses The total operating income of a Taobao store refers to the total income obtained by selling goods within a certain period of time.

This formula includes several key factors, including sales, costs, advertising expenses, operating expenses and other expenses.

Sales refers to the total amount obtained by a Taobao store through the sale of goods within a certain period of time.

Cost refers to the various costs incurred in the process of selling goods, including procurement costs, transportation costs, packaging costs, etc.

Advertising expenses refer to the expenses paid for the promotion and promotion of goods, including online advertising and offline advertising.

Operating expenses refer to the expenses paid to maintain the normal operation of a Taobao store, including employee salaries, rent, water and electricity bills, etc.

Other expenses refer to other expenses other than costs, advertising expenses and operating expenses, such as taxes, insurance premiums, etc.

By calculating the difference between these factors, the total operating income of a Taobao store can be obtained.