Introduction to Taobao e-commerce and industry development prospects

(I) Overview of Taobao e-commerce

Taobao, a place of gold rush for many entrepreneurs, has created countless legends since its birth in 2003.

From 2003 to 2008, Taobao was dominated by individual businesses. With the development of Taobao and Jack Ma’s global influence, more and more companies also took a fancy to the Taobao platform, and more and more companies also settled in the Taobao platform. Therefore, Taobao Mall was born, which is now called Tmall. Taobao is the most popular e-commerce platform and is the most widely recognized. More and more users want to conduct transactions through the online platform, so the competition is more intense.

(II) Industry Development Prospects

Industry Value:

Why do traditional enterprises engage in e-commerce? There are basically only two answers:

One is that if they do not engage in e-commerce, the future of the enterprise will be in danger;

The other is to increase sales, which shows that the enterprise has failed to understand the essence of e-commerce and has gone in the wrong direction.

What is e-commerce? The definition of the Internet is that e-commerce is business activities conducted through electronic means. In the Internet era, this electronic means mainly refers to Internet technology, and e-commerce is the networking of all aspects of traditional business activities. However, my understanding is that enterprises use electronic network technology and related technologies to create, improve, enhance, and transform the business process or business system of the enterprise, so as to create higher value for current or potential customers. In short, e-commerce is a method rather than a goal. This definition fundamentally redefines competition and far exceeds the views of domestic entrepreneurs on e-commerce, such as lower prices, faster speeds, and more varieties.

Increasing sales is certainly one of the most important goals, but it is by no means the only goal of e-commerce. Traditional enterprises should realize that e-commerce has five major values: increasing interaction and communication with customers, expanding online brands, increasing service value, reducing costs, and increasing sales. The specific contents are as follows:

Increasing interaction and communication with customers: consulting feedback, interaction, faster marketing channels, and higher customer loyalty.

Increasing sales: wider distribution, more products, and more competitive prices.

Increasing service value: online compliance with interests, supporting offline partners, and multi-channel purchases anytime, anywhere.

Reducing costs: item reserve purchase, inventory and sales, channel promotion, and personnel rental.

Online brand expansion: shaping brand, user experience, and corporate image.

(III) Promotion of Taobao practitioners in e-commerce

Operation: Simply put, it is to operate a store and solve a series of problems encountered by Taobao stores. Although these problems seem simple, they are difficult to operate in practice. Not only do you need to have a big picture view, an understanding of platform rules and the skills to deal with the rules, but you also need to have the ability to analyze the product market, marketing and event planning. These skills and abilities can be summarized as what we often call Taobao operations. The concept of e-commerce Taobao operations is actually the overall operation work of all the following positions, including: art design, copywriting editing, event planning, photography, promotion, data analysis, customer service, warehousing and delivery.