淘宝店运营的日常工作可以分为三类,通俗的讲就是:
1. 把买家带进店铺;2.让买家购买店铺产品;3.让老顾客重新购买本店产品。
根据这三类目标来设置自己的工作就是为店铺解决流量、转化率、复购率这三大问题,需要运营做的就是1、运用推广工具来给店铺带来流量;
2、根据店铺历史数据和行业趋势来优化店铺和宝贝详情;
3、通过营销活动来唤醒老客户购买欲。
The daily work of Taobao store operation can be divided into three categories, which are:
1. Bring buyers into the store; 2. Let buyers buy store products; 3. Let old customers repurchase our products.
Setting your own work according to these three goals is to solve the three major problems of traffic, conversion rate, and repurchase rate for the store. What operations need to do is 1. Use promotion tools to bring traffic to the store;
2. Optimize the store and product details according to the store's historical data and industry trends;
3. Awaken the desire of old customers to buy through marketing activities.