C端产品运营的工作是在产品上线之后通过举办活动,比如比赛、设置排行榜打榜等等,进行引流,提高用户活跃度和用户粘性的工作。
这个阶段c端的运营需要和产品经理进行对接,联合设计和上线活动页面,做增长数据埋点,通过观测增长数据反馈活动成效,进行针对性的活动调整。
比如效果非常好的活动,可以之后设置成定期举办;效果不好的方案可以迭代重新尝试,也可能经过综合考虑放弃。
The work of C-end product operation is to attract traffic and increase user activity and stickiness by holding activities after the product is launched, such as competitions, setting up rankings, etc.
At this stage, the C-end operation needs to connect with the product manager, jointly design and launch the activity page, do growth data tracking, observe the growth data to feedback the activity results, and make targeted activity adjustments.
For example, activities with very good results can be set to be held regularly later; plans with poor results can be iterated and tried again, or they may be abandoned after comprehensive consideration.