1. Rich book categories

Tmall book categories cover a variety of categories such as humanities and social sciences, children's books, educational teaching aids, novels, art design, life, technology, business management, children, literature, etc., which are all-encompassing and can meet the various needs of consumers.

2. Multi-angle display methods

In order to enhance the user's shopping experience, Tmall Books also provides a variety of display methods. For example, for a certain theme or a certain category, you can set up a special area or special display to display related books in a centralized manner, which is convenient for users to find. In addition, in order to facilitate browsing, different display methods such as list display, detail display, and carousel are also provided, so that users can understand the information of books more intuitively.

3. Rich shopping experience

Tmall Books not only provides online shopping, but also increases the shopping experience of offline consumption. For example, in book classification stores, users can enjoy more shopping experiences, such as book exhibitions, book sharing, event planning, etc.

4. Selected quality assurance

Tmall Books is one of the few e-commerce platforms in the industry that can provide quality assurance. It not only provides users with full-process quality monitoring, but also provides quality assurance to protect users' consumer rights.

5. Rich promotional activities

Tmall Books has also launched a variety of promotional activities, such as mid-year promotions, Double 11, etc., so that users can enjoy more discounts while purchasing books.

In short, Tmall Books' operating model is very complete, from rich category selection, multi-angle display methods, rich shopping experience, selected quality assurance to rich promotional activities, all provide users with a better shopping experience.