看产品以及运营能力,如果你的产品优势明显淘宝还是非常不错的。个人觉得对多数的中小卖家来说,特别是新手卖家。拼多多会适合一点,毕竟现在的淘宝引流成本较高,开直通车烧钱效果未必好,有的卖家调侃到直通车是世界上最贵的车。不做付费推广吧,店铺访客真的有点可怜,特别是淘宝新店。
另外,从淘宝目前的政策来看明显更倾向扶持天猫店,对于淘宝C店并没有以前那样的扶持力度了。现在去开一个淘宝C店,扶持流量真没有拼多多高。目前的淘宝正在筛选优质商家。当然,如果你产品有竞争力、运营水平不错,那淘宝还是首选平台。
拼多多近两年发展迅猛,铺天盖地的广告也是赚足了消费者的关注。
It depends on the product and operational capabilities. If your product has obvious advantages, Taobao is still very good. Personally, I think for most small and medium-sized sellers, especially novice sellers. Pinduoduo will be more suitable. After all, the current Taobao traffic cost is relatively high, and the effect of burning money to open a through train may not be good. Some sellers joked that the through train is the most expensive car in the world. If you don’t do paid promotion, the store visitors are really a bit pitiful, especially for new Taobao stores.
In addition, from Taobao’s current policies, it is obviously more inclined to support Tmall stores, and there is no support for Taobao C stores as before. If you open a Taobao C store now, the support traffic is really not as high as Pinduoduo. Taobao is currently screening high-quality merchants. Of course, if your product is competitive and your operational level is good, Taobao is still the preferred platform.
Pinduoduo has developed rapidly in the past two years, and the overwhelming advertisements have also earned enough attention from consumers.
Taobao
Although there are many e-commerce platforms now, Taobao is a comprehensive e-commerce platform and still occupies the mainstream market. Moreover, Taobao's profit margin is relatively high, and the platform's rules are more complete. For people with certain strength and resources, it is a very good choice.