Opening and operating a Taobao store requires the following steps:

1. Register a Taobao account: First, you need to register a Taobao account. If you already have a Taobao account, you can log in directly.

2. Apply to open a store: Click "Open a free store" on the Taobao homepage, fill in the store information and submit the application. You can open a store after waiting for the review.

3. Design the store decoration: After opening the store, you need to design the store decoration, including the store LOGO, store sign, store background, etc. You can use the decoration tools provided by Taobao or find a professional designer to design.

4. Listing products: To list products in the store, you need to take photos of the products, write product descriptions, set prices, shipping costs and other information.

5. Promotion and publicity: After opening the store, you need to promote and publicize. You can promote through Taobao Express, Taobao, WeChat, Weibo and other channels to attract more potential customers.

6. Customer Service: During the operation process, you need to promptly handle customer inquiries, complaints, after-sales and other issues, provide high-quality customer service, and enhance customer satisfaction and loyalty.

It should be noted that opening and operating a Taobao store requires a certain amount of time and energy, and you need to constantly learn and adjust strategies to achieve good results. At the same time, you need to abide by Taobao's rules and policies and must not engage in illegal activities, otherwise you may be closed or punished by Taobao.