Taobao achieves its operating goals by using big data technology and artificial intelligence combined with professional marketing methods.

For example, Taobao uses a customer relationship management system to track customer consumption behavior, and formulates different marketing strategies for different users based on consumer needs, purchasing habits and collection history to achieve more accurate marketing;

Taobao also uses artificial intelligence technology to extract valuable information by analyzing large amounts of log data and market information, thereby achieving marketing activities with lower investment and higher returns.