Choose high-quality keywords. First of all, keywords that can drive natural traffic must be added to increase the weight of this type of keywords, which is also beneficial to the increase of the weight of the product. When choosing keywords, the attributes must be relevant, because this type of keyword is easy for buyers to search for. At the same time, control the number of keywords. Don't choose this keyword just because it has a high click-through rate and conversion rate. Be sure to check the relevance.