1. A store can develop healthily, that is, to increase the sales of a single product from scratch, and then to hot sales, so as to operate a hot-selling product, and then create several hot-selling products in the store to form a hot-selling group, and then lay out product planning and grasp the marketing rhythm, according to the product life cycle and market environment and customer demand changes, create different hot-selling groups in each period.

2. Digital product stores generally need to select new products to create hot-selling products, to be the first to go on the market, seize the opportunity, prepare in advance, sell quickly in a short time, and seize Taobao's natural search rankings. Generally, pre-sales will be used to create hot-selling products. Another type is a single product with very large public demand. You can use better quality products, lower prices, better services, more humane after-sales service and customer experience, and use money to buy traffic to create hot-selling products. The latter method is thankless, mainly because you have missed the opportunity, and you have to fight for the hot-selling products! This is relatively simple to say, but it is not easy to do in practice. It requires close cooperation of various links and perfect operation to successfully create a hit product. Let's talk about store operation next.

3. In general, for the operation of Taobao stores, we will focus on: products, traffic, and conversion. Starting from these aspects, we will operate according to the situation of our own store and solve the problems in the actual process. The purpose of store operation is to increase sales, do a good job in the basic work of store operation, optimize the process, and improve efficiency. Only then will the store continue to develop. If it develops well, it will have its own brand. The three dimensions of a brand are popularity, reputation, and loyalty. If you operate a brand with a selling mindset, you can taste the sweetness of profit: selling more means popularity, products and services that are better than those of peers means reputation, and secondary purchases that are in place means loyalty. This is also an idea for store operation.