学习淘宝运营,与专业是无关,我认为学习的途径主要有这样两种:
第一种,就是去公司锻炼。当然如果你是应届毕业生要好一点,因为很多公司对应届毕业生的要求很低,没有什么门槛就可以进去,进去之后会安排你做客服也好运营助理也好,你都可以学到东西,基本工作个一年多就能摸索成初学者,具有自己开店的能力了。
第二种,就是跨过第一种模式,直接开始第一种,就是自己开店。这一种方式前期会非常的痛苦,因为你什么都不懂,只能跟着淘宝平台内的一些提示去操作,包括一些基本的后台操作,上传宝贝,上传图片,产品信息等等,接着你会面临没流量没转化的局面,面临如何破零的困扰等等,你会懂得慢慢的去自己解决这些,虽然不是什么成体系成系统的解决办法,但是这种历练是非常锻炼人的,成长也更快速。
Learning Taobao operations has nothing to do with your major. I think there are two main ways to learn:
The first is to go to a company for training. Of course, it would be better if you are a fresh graduate, because many companies have very low requirements for fresh graduates, and you can get in without any threshold. After you get in, you will be arranged to be a customer service or operation assistant. You can learn a lot. Basically, you can become a beginner after working for more than a year and have the ability to open your own store.
The second way is to skip the first mode and start directly, which is to open your own store. This method will be very painful in the early stage, because you don’t know anything, and you can only follow some prompts in the Taobao platform to operate, including some basic background operations, uploading products, uploading pictures, product information, etc. Then you will face a situation of no traffic and no conversion, and face the trouble of how to break zero, etc. You will know how to slowly solve these problems by yourself. Although it is not a systematic solution, this kind of experience is very training and growth is faster.
You need to understand the platform, the mechanism, and how to play.
As an e-commerce platform, Taobao’s biggest function is to sell goods.
Then what you need to study is how to sell goods on Taobao.