At present, there are two main ways for ordinary people to start Taobao live streaming, one is store live streaming, and the other is expert live streaming. The specific conditions for opening these two live streaming are as follows: Basic requirements for store live streaming application:

1. The store is one diamond or above;

2. The store has a certain number of Weitao fans (up to 30,000, the lowest is 10,000, depending on the category);

3. The store has a certain old customer operation ability;

4. The store has a certain number of products corresponding to the main category;

5. The store has a certain sales volume;

6. If you do not meet these conditions, the application will not be passed. If you meet the conditions, you can apply directly! Basic requirements for Taobao live streaming expert application:

1. Have a Taobao account 2. The Taobao account needs to be bound to Alipay and real-name 3. Under the identity information, you must not have opened a Taobao store 4. You need to open a Taobao expert account. One ID card can only have one expert account.

Notes 1. The assessment points for anchors at each stage of Taobao Live are different. The focus of new anchors is on the fan conversion rate, which is the percentage of followers on the anchor. The focus of mid-level anchors is on the ability to bring goods, and of course the fan conversion rate will also be assessed. The focus of the assessment point for top anchors is the fan operation ability.

2. The traffic of the new anchor's live broadcast room is high in the early stage, but there is no good live broadcast content support to increase the fan conversion rate. The traffic of the live broadcast room will drop rapidly, because there is a support period of 7 days before the live broadcast room starts, and there is a certain amount of traffic. When there is traffic in the live broadcast room, it is necessary to do a good job of converting fans.