1. Selection of styles

Selection of styles is the top priority, so it is placed first. Most small and medium-sized sellers choose styles based on their feelings. They do not analyze data, do not look at the market, do not analyze products, and choose blindly. The point of view used is that I think it works and I feel it is okay.

2. Title

Many sellers make titles by plagiarism or writing them casually. In this case, if your baby really explodes, it can only mean that your luck is really good.

3. Traffic

New products find buyers with precise store positioning to help break 0, use some channels with large traffic and high conversion, slowly optimize natural traffic and promotion traffic, continue to attract and convert buyers with similar characteristics to your own store, and gradually find that the weight, activities, crawling and other aspects will not be too bad.

4. On and off shelves

Control of the time of on and off shelves is also very important for the weight of new products. Many merchants who are not clear about it seem to have no plan for the operation of listing products. This will not only cause us to compete with powerful competitors, but also cause competition between our own babies.

5. Pricing

Many sellers, especially small sellers, blindly believe that low prices can sell well. But low-priced products are more difficult. Now the platform itself does not promote low-priced products. For small sellers, going low prices must be harmful to their health and mind. Pricing must be based on the buyer's perspective. On the premise of ensuring your own profits, set prices to help the final conversion.

6. Main pictures, especially header pictures

The formula for traffic is as follows: traffic = display * click-through rate. Every increase in click-through rate by one percentage point will change the traffic of our store. The header picture is tested with a through train. Under the premise of an accurate title, every additional click means an additional opportunity, so the header picture is very important and must be tested.

7. Details page

Everyone should understand the importance of the details page. Conversion rate and traffic determine the store sales. At the same time, the better the conversion of the store, the higher the weight. For the conversion rate of a product, the most important thing is the decoration of the details.