1、数据诊断
分析店铺流量结构是否正常,如果有流量异常,要分析是哪个环节出了问题,并及时寻找解决方案。
观察行业中有哪些词流量开始大幅上升了,如果发现有这样的词,赶紧添加到相关产品标题里去,第一时间拿到搜索流量。
对重要的竞争对手,要每天实时观察他们店铺的数据及动,再根据竞争对手的情况不断的优化自己的产品,以免自己的排名被竞争对手挤掉。
2、查看评价、看客服聊天记录
店铺的主要引流款的评价和问大家要每天查看,看一下有没有中差评及不好的问如果有的话要马上安排客服去解决掉。
查看客服聊天记录或询问客服平时客户问的最多是什么问题,看客户的关注点主要在哪里,以便后续在主图或详情页进行优化,提高转化率。
3、直通车优化。
直通车是最考验运营者的能力的。
直通车开得好,可以节省很多钱。
直通车开不好,那就是烧钱。
直通车的优化是永无止境的,稍微懈怠,很可能下一秒就会被同行超越。
4、优化钻展、淘宝客以及报活动。
要对各种活动的规则了解清楚,及时掌控活动的开始时间以及要求。
多参加各种活动,可以让店铺的流量倍增。
5、和美工沟通。
一个店铺的优化,是离不开美工的配合的。
主图的优化、详情页的优化、活动页的优化等等,都是离不开美工的参与的。
但是,想要和美工达到无障碍的沟通,作为运营,一些简单的美工知识是有必要掌握的。
6、多参加优质的圈子,不断的研究最新玩法。
因为淘宝的规则是经常调整的,如果不保持学习,就会无法适应新规则,店铺很可能很快就会被竞争对手超越。
1. Data diagnosis
Analyze whether the store traffic structure is normal. If there is abnormal traffic, analyze which link has a problem and find a solution in time.
Observe which words in the industry have begun to increase significantly. If you find such words, quickly add them to the relevant product titles to get the search traffic as soon as possible.
For important competitors, you should observe their store data and movements in real time every day, and then continuously optimize your products according to the situation of competitors, so as not to be squeezed out of your ranking by competitors.
2. Check the evaluation and customer service chat records
The evaluation and questions of the main traffic-generating models of the store should be checked every day to see if there are any bad reviews and bad questions. If there are any, arrange customer service to solve them immediately.
Check the customer service chat records or ask the customer service what questions customers usually ask the most, and see where the customers' main focus is, so as to optimize the main picture or detail page in the future to improve the conversion rate.
3. Through train optimization.
The through train is the most challenging for the operator's ability.
If the through train is well operated, a lot of money can be saved.
If the through train is not well operated, it will burn money.
The optimization of the through train is endless. If you slack off a little, you may be surpassed by your peers in the next second.
4. Optimize diamond exhibitions, Taobao customers and activities.
You must understand the rules of various activities clearly and control the start time and requirements of the activities in time.
Participating in various activities can double the traffic of the store.
5. Communicate with the artist.
The optimization of a store cannot be separated from the cooperation of the artist.
The optimization of the main picture, the optimization of the details page, the optimization of the activity page, etc., all cannot be separated from the participation of the artist.
However, if you want to achieve barrier-free communication with the artist, as an operator, it is necessary to master some simple art knowledge.
6. Participate in more high-quality circles and constantly study the latest gameplay.
Because Taobao's rules are often adjusted, if you don't keep learning, you will not be able to adapt to the new rules, and your store may soon be surpassed by competitors.