运营淘宝店铺需做好以下几点:
1、数据分析具体化。您需要分析整个行业的数据,针对这些数据来决定主推款,来预测哪些款会好卖。
您还需要分析自己店铺的数据,必须说流量情况,转换率,付款情况等,并且根据这些数据来判断您的店铺目前有哪些问题,哪些是需要改进的。
2、产品的选择。选产品只要两三个款,一款做爆款,其余两款做辅助款,在爆款出现问题后辅助款也能获得流量,避免店铺受到爆款影响一下子死掉。
因为淘宝平台会测量店铺综合运营能力,所以这样做法已发展为平台趋势,只要店铺的能力好,获得的流量就会更多。
To operate a Taobao store, you need to do the following:
1. Specific data analysis. You need to analyze the data of the entire industry, and use these data to decide on the main models to predict which models will sell well.
You also need to analyze the data of your own store, including traffic, conversion rate, payment status, etc., and use these data to determine what problems your store currently has and what needs to be improved.
2. Product selection. Only two or three models are needed to select products, one for the hot model and the other two for auxiliary models. After the hot model has problems, the auxiliary models can also obtain traffic, so as to avoid the store being affected by the hot model and dying all of a sudden.
Because the Taobao platform will measure the comprehensive operating capabilities of the store, this approach has developed into a platform trend. As long as the store's capabilities are good, more traffic will be obtained.