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What are the responsibilities of Taobao's technical director and project manager?

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项目经理:项目经理就是项目负责人,负责整个项目的计划、实施和控制,是项目管理的核心。技术总监技术总监一般负责一个企业的技术管理体系的建设和维护,制定技术业具有深入理解,对行业技术发展趋势和管理现状具有准确的判断。工作职责:

1、负责淘宝店铺整体运营和日常管理;

2、制定月度销量任务和服务水平提升目标; 制定月度店铺推广预算;

3、执行相关网络营销方案,完成预期销售目标;

4、淘宝营销工具研究,提出应用方案,提高入店流量,增大点击率和浏览量,转化率;

5、淘宝热销类目及产品分析,为公司定制网销产品提供依据;

6、定期组织客服人员技能培训及考核评分;

7、定期针对推广效果进行跟踪、评估,并提交推广效果的统计分析报表,及时提出营销改进措施,并给出切实可行的改进方案;

8、每日监控的数据:营销数据、交易数据、商品管理、顾客管理;

9、优化产品关键词、库存和产品线,并根据实际情况微调店铺的经营方向;

10、细化淘宝店铺人员工作职责,完善淘宝店铺的操作规范和操作流程,并制定传承性文件。

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Project manager: The project manager is the person in charge of the project, responsible for the planning, implementation and control of the entire project, and is the core of project management. Technical director The technical director is generally responsible for the construction and maintenance of an enterprise's technical management system, has a deep understanding of the technical industry, and has an accurate judgment of the industry's technical development trends and management status. Job Responsibilities:

1. Responsible for the overall operation and daily management of Taobao stores;

2. Formulate monthly sales tasks and service level improvement goals; Formulate monthly store promotion budget;

3. Implement relevant online marketing plans to achieve expected sales targets;

4. Research Taobao marketing tools, propose application solutions, increase store traffic, increase click-through rate, page views, and conversion rate;

5. Analyze Taobao's hot-selling categories and products to provide a basis for the company to customize online sales products;

6. Regularly organize customer service staff skills training and assessment scores;

7. Regularly track and evaluate the promotion effect, submit statistical analysis reports on the promotion effect, promptly propose marketing improvement measures, and give practical improvement plans;

8. Daily monitoring data: marketing data, transaction data, product management, customer management;

9. Optimize product keywords, inventory and product lines, and fine-tune the store's business direction according to actual conditions;

10. Refine the job responsibilities of Taobao store staff, improve the operating standards and procedures of Taobao stores, and formulate inheritance documents.

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